You now have your business; now comes the challenge of casting your net and capture your target audience amidst all the bigger, more established companies. Don't worry, as there are plenty of strategies and advantages that small business owners have that they can utilize to outpace and stand toe-to-toe with big brands. One of the perks of a small business owner is that there are relatively smaller risks that you can take.

Admittedly, the first few months up to a year will be the slow awkward phase for your business. However, don't let this discourage you. After all, you've already taken the big step by simply starting your business! Just remember these simple tips to help push your enterprise into the empire it can become:

Put out a good product

New is always exciting. People will always love to learn about the newest innovations – even more when they're the first ones to discover it. According to a study from Microsoft, the average attention span has dropped down to 8 seconds, so as an entrepreneur, you have less than 8 seconds to make sure your product has a hook to convince your customers that your product is revolutionary and valuable to them.

The best strategy for this is to niche down, find an angle, and flaunt that angle. Find your target market, identify their problems and offer a solution. You must present a solution that distinguishes you from your competitors. Your products should be designed for your customers; it should deliver a valuable promise and experience that's entirely new and different from your competitors.

Create social media accounts

Connecting with your audience is crucial to any business and as a small business owner, you have the advantage of cultivating closer bonds and relationships with your target audience. Consumers like businesses that engage them and make them feel heard and relevant; multiple social media accounts give you more avenues where the customers can reach you as well as build a strong online presence for the business.

Today, the feeling of disconnect is everywhere – anonymity, distance, drowning in the sea of online persona. But you can turn it into an advantage for your enterprise as a PR and Marketing tool. Customers find it more meaningful when the owner of the company is the one responding to reviews or commenting back on social media posts compared to a brand representative. Also, by engaging with your target audience directly, you can gather their information and needs and consolidate the online data to cater to their evolving needs. Utilizing these free platforms and channels is a powerful tool for promoting your business – something many companies commonly overlook.

Finding the right service provider as a partner

After tailoring a quality product with a sure market, the next tricky bit is streamlining execution. New entrepreneurs typically miss this step because they are more focused on just attracting sales, but having a smooth transaction during the sale is equally significant. Building your business's reputation for superb logistical capabilities and customer care services that match the quality of the product carries such a big impact. To retain customer trust in your enterprise, partnering with reliable experts like Entrego is key.

Entrego provides effective technology-powered solutions for your business' operational goals with its Corporate Solutions platform. With services that include: Parcel Management and Freight Forwarding, Entrego will help your business gain operational momentum and compete at a larger scale. Entrego is a technology-driven end-to-end fulfillment and logistics solutions provider in the Philippines that allows you to broaden your reach by specially designing a solution to your corporate needs!

The most important tip you can have as a startup and budding entrepreneur is that you should always keep going! Keep studying your competitive landscape; learn from it. As for most things, keep consistency.

Entrego is a technology driven business solutions provider for the fulfillment and logistics needs of enterprises in the Philippines.

Entrego's courier and express parcel management is operated by Entrego Express Corporation. Entrego Express Corporation is an affiliate of Entrego Fulfillment Solutions Inc.

Photo by Tim Mossholder on Unsplash