Develop, create, and execute a digital marketing strategy plan across all platforms and channels and helps in lead analysis and generation.
Critical Accountabilities
- Oversee and manage digital media planning and buying and identify opportunities to optimize efficiency and effectiveness of campaign and channel performance
- Prepares and executes Email Marketing campaigns
- Run Sponsored Ads and Digital campaigns that generate leads (Facebook, Instagram, YT, TikTok, etc.), creation of Ads for Google, e-mail marketing, and other social media platforms
- Implement brand exposure techniques, Social Media, Email, SEO, and SEM best practices
- Prepares monthly calendar for all digital platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
- Create copy and design brief for all social media and online platforms
- Identify opportunities to leverage social media in new ways and continue to grow engagement with our community group
- Schedule of postings on all social media platforms
- Update website contents and assets - Involves copywriting, drafting news releases/blogs
Qualifications
- College degree
- Experience in Marketing/ Digital Marketing/PR/Communications/IT
- Numerically literate, solid knowledge of web trends, online marketing, communication and all social media/digital platforms
Please note that only shortlisted candidates will be notified for next steps. Rest assured that your application is kept in our active pool for reference.
